The press release, evolved

When you think of ways to spread newsy tidbits about your business, it's unlikely that press releases are the first thing you think of. With the recent overtake of social media, they are often viewed as a thing of the past. However, press releases are just as important as ever and can be easily modified to fit the new age marketing world.

For example, social media news releases are designed to meet the ways people now connect, via blogging, Facebook, Twitter, LinkedIn, and other social channels. Likewise, information releases are often published online through sites such as Business Wire. By continuing to post press releases and other newsworthy information, you not only keep your communications up-to-date, but you also beef up your search engine results.

Even though social media avenues have become the more popular communication method when it comes to information updates, traditional press releases continue to maintain higher credibility in situations such as crisis communication, announcing new products and services, mergers, etc. So even though its role has evolved and will continue to change, the press release will remain an important tool in business communications for years to come.