Tuesday, August 9, 2011
Door Hanger Marketing
Because door hangers stand alone without competition, they are more likely to be read and remembered. While you can easily maximize marketing real estate and print messaging on both sides of the hanger, be careful not to bombard the reader with information. Door hangers are most effective when you provide a simple yet enticing message as creative as the hanger itself. Direct the reader to contact you or visit your website for more information.
While a single door hanger can create a lasting impression, a follow-up door hanger campaign will create even greater awareness and help readers think of you when their need for your product or service arises.
Want to track your campaign or ensure your recipients hang onto your door hanger after removing it from the knob? Consider including a tear-away discount card or coupon, affixing a magnet to the back, or offering a calendar of upcoming promotions and giveaways.