Tuesday, August 2, 2011
Sweet Treats = Sweet Deals
Celebrating a special event such as a corporate anniversary, coworker's birthday, or holiday? Consider offering mini cupcakes, muffins, caramel roll bites, popcorn, or seasonal snacks.
Don't attack visitors and push a sales pitch down their throat while they are enjoying a treat. Instead, create an inviting environment with a high-top table or small table and chairs, then use this perfect opportunity to visit and build relationships.
While your visitors will likely do a great job promoting your delicious goodies to others via word of mouth, don't forget to devote some space in your next marketing promotion to invite others to stop by for a sweet treat and a sweet deal on XYZ.