Monday, August 1, 2011

The Positive Side of Negative Reviews

Does your business offer an outlet to post or share customer reviews, good and bad alike? Many businesses cringe at the thought of sharing negative customer reviews, thinking they may taint their image or scare away business. However, negative reviews can be good for business.

Negative feedback provides credibility and tells customers the business is confident enough to show a range of customer feedback. Nobody is perfect, and the same holds true for businesses. Honest feedback and suggestions for improvement can even improve your business (IF you are eager to fix the issue).

Negative reviews offer a great opportunity to show you care about your customers -- not only to the person who wrote the review, but also to everyone else reading it. Quickly resolve any complaints, and reestablish credibility by offering refunds, future discounts, gift cards, etc.

While negative reviews can be a great learning tool for your business and customers alike, be sure to maintain a constant online presence to neutralize negative conversations and quickly delete any inappropriate comments.

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